Supply Excellence

Chrysler: What Went Wrong?

February 23rd, 2007 · 3 Comments · automotive sector, supply management

Once the darling of the U.S. automotive industry, Chrysler is now getting more bad press than Britney Spears. After years of decreasing sales and disappearing profits, Chrysler last week announced a massive restructuring plan. At the same time, rumors arose that parent Daimler-Benz is actively shilling the North American unit.
The Details
Chrysler Group last week announced [more]

[Read more →]

Tags: