I once knew of a guy who was unrealistically terrified of the Year 2000. Certain that the Y2K computer glitch would bring commerce to a halt and turn the city into a post-apocolyptic Waterworld, he bought a safehouse in the mountains, stocked it with food, and converted most of his wealth into gold bullion bricks.
True Story.
Now most Supply Excellence readers would characterize this person as a paranoid crackpot. (I know I did.) You might argue that he wasted his money and time planning for the most unlikely of events. And you’d be right.
Yet, this is exactly what most supply management organizations do when planning for supply chain risks. (This, or nothing at all.)
“Most companies spend too much time trying to predict and protect against unlikely risk events,” said Venu Nagali, head of Hewlett-Packard’s Procurement Risk Management (PRM) program. Speaking at AMR Research’s Supply Chain Executive Conference earlier this month, Nagali stated plainly: “The geopolitical risk and natural disasters we hear about in the news are low probability events.”
Nagali’s recommendations were echoed by AMR’s own supply risk management guru Mark Hillman who said, “The greatest risks are the day to day operational risks that can detract from shareholder value and performance. You need to focus on high probability risks that you can control, such as supplier failure or market risks, and take steps to mitigate these.”
HP tracks three areas or uncertainty:
- Demand uncertainty of its own products
- Uncertainty of future commodity cost and components
- Supply availability
As part of its PRM program, HP has embraced new processes, supplier engagement approaches, and systems to better predict, mitigate, and balance risk across the supply chain.
“Risk has traditionally been put on the weakest players in the supply chain — the suppliers,” said Nagali. “Even today most companies don’t set a forecast. They don’t commit [volume] and just expect suppliers to take on all the risk.”
Nagali says HP’s PRM approach is a generic framework designed to answer three basic questions: How much should I buy? At what price? And for how long?
To answer these questions HP assesses the probability of its demand forecasts and of the cost or availability of supply required to support it. Based on this assessment, HP determines high, base, and low scenarios for its demand forecasts and the probability that each will occur.
The high-tech giant uses this probability analysis to define supplier agreements that share both risk and reward. Depending upon the probability and risk of a particular product or supply market, agreement terms range from a fixed quantity with a market-based discount to a fixed quantity, fixed price contract. HP may also use price caps and floors to protect parties even further.
(Click graphic to enlarge.)
Nagali states simply, “The company that bears the risk, gets paid for it.”
HP first applied this PRM approach to its direct material spend, both for commodity and custom parts and assemblies. The company has since used it to mitigate risk for key and volatile indirect spend categories, such as energy and advertising. In fact, Nagali reported that $7 billion of HP’s spending last year was based on such PRM contracts.
All told, HP has generated more than $445 million in cost savings from implementing its PRM approach. “We help HP take on more risk and save more money,” said Nagali. “But cost savings is not the key objective. Our key goal is to always be certain that we can get the material we need.”
In short, by sharing risk and reward with suppliers, HP has been able to ensure that it is the Customer of Choice when supply markets get tight. And this has helped the company not only to cut costs, but more importantly to gain a leg up on competitors using outdated approaches that require suppliers to take on all the risks of an uncertain market.
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June 26th, 2007 at 7:19 pm
Great article on supply chain risk management! The one thing I would add is the risk to outbound deliveries. For example, if a business uses a single freight carrier for outbound distribution and that carrier’s hub experiences a hurricane or ice storm, how much flexibility does the company have to quickly revert freight shipments to other carriers with more reliable routes? In this case, it may be useful to the company to be able to quickly rate and book their shipments on other carriers, however, this would be a difficult and tedious process. A silicon-valley company out of Redwood City, CA has come up with an online freight-bidding tool for their customers, which allows them to easily and quickly put shipments up for bid by over 40 carriers. This greatly increases their customers’ flexibility, as well as makes the carriers compete on cost for their business. Their website is www.agistix.com.
July 1st, 2007 at 6:37 pm
I really liked the points made, they are so true. In thinking about the mechanisms at play when you move from OK to disaster it is worth recognising the cumulative effect of the “mundane things” that bring you undone. It is a bit like the bullwhip effect, a 10% change at one end of the pipeline results in a 40% change at the other because of the separate acts of many individuals. There are acts of commission AND acts of omission at work as well.
July 2nd, 2007 at 1:23 pm
[…] One of the most compelling insights from last week’s expose Hewlett-Packard’s procurement risk management (PRM) program was PRM Program Manager Venu Nagali’s recommendation that supply managers should spend less time planning for unlikely risks — such as the next Hurricane Katrina — and more time controlling common, day-to-day operational risks. […]
July 23rd, 2007 at 9:44 am
[…] Sparked by risk-management leader Hewlett-Packard’s comment that “the greatest supply risks are the day-to-day operational risks that can detract from shareholder value and performance,” Supply Excellence has been taking a deeper look at how best to gather, manage, and track key supplier profile, capabilities, and performance information. […]
July 27th, 2007 at 8:26 am
[…] Dow’s story should sound familiar to Supply Excellence readers. The PRAM program emulates Hewlett-Packard’s Procurement Risk Management (PRM) approach which has been profiled here. Both companies have developed a standard framework for assessing and mitigating risk. But HP utilizes its assessments to develop risk-reward-based agreements with its critical suppliers. According to the PRM program manager, this has helped not only mitigate risk but also improved supplier relationships: “The company that bears the risk, gets paid for it.” […]
August 4th, 2007 at 3:23 am
[…] Tijd voor goed risicomanagement bij bedrijven? Leerzaam is de manier waarop HP als grootste ICT-inkoper hiermee omgaat. […]