Supply Excellence

Virgin Atlantic vs BA Biofuels Spat Misses the Point

April 1st, 2008 · No Comments · enviro/social sustainability, oil/energy, supply management

The most important part of the spat between British Airways and Virgin Atlantic over biofuels is not whether BA is stuck in the “old economy” and can’t adapt (as tempting as that might be given the headlines about opening day at Heathrow Terminal 5) or whether Richard Branson is the ultimate public relations wizard.
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